Vision:
To be a leading environment of education for design innovation in the region, recognized for integrating sustainability, technology and critical thinking into creative design practice.
Values:
1- Cosmocentric design principles inline with ethical commitment to sustainability, cultural diversity and human rights.
2- Educating young designers who will be responsive to social, environmental and cultural issues.
3- Fostering critical thinking and freedom of speech as a foundation for creative design.
4- Preparing and developing the environment of innovation within the teaching and learning environment.
5- Establishing research based design practices as well as considering the practice as research in the field of design.