About Program

Fundamental task of public relations professionals is to manage image and reputation of their clients. Positive image and reputation of individuals and organizations play a vital role to initiate, develop and maintain any kind of relationship that essential for achieving individual, organizational and societal goals. In order to build a positive image and reputation, public relations professionals adhere socially responsible ethical action and communication programs that produce mutually satisfactory outcomes for both organization and its publics and society as a whole.

Toward this goal, the Department offers an undergraduate program leading to BA in public relations . During the first and second years the curriculum courses draw upon the foundation of social and behavioral (i.e., psychology, sociology, economics, management, political science, etc) and managerial sciences. The third and the fourth years, students learn basic theories and models of interpersonal, group, organizational and mass communication; history and pioneers of public relations and advertising. Also, students learn practical aspects of public relations, advertising through planning public relations advertising and other communication campaigns and other message production activities. In addition to the practices in the class and internships, students gain necessary work experience by working actively in the University’s radio and TV stations as well as other organizational activities in or out campus of GAU.

The Department of Public Relations, also offers graduate programs leading to MA in “public relations” and Ph.D. in “communication and media management”. The curriculum of BA program has been developed to meet the following objectives/outcomes:

• To develop consciousness for public interest and social responsibility, respect for professional ethics;

• To teach basic knowledge about the theories and models of communication (interpersonal, group, organizational and mass) in general and public relations, advertising and journalism fields in particular; so that student understand, evaluate and solve sectorial problems of these fields;

• To teach how to use written, audiovisual communication formats used in public relations, advertising and journalism; to produce various message content for media; to design and layout various publications and web; to be able to plan and execute various communication campaigns;

• To prepare students for further academic work (master and doctoral) in the fields of communication, public relations and advertising.