Pazarlama önlisans programı öğrencilere satış yönetiminde, pazarlama sektöründe, toptan ve perakende satış alanlarında başarı için gereken becerileri kazandırmaktadır. Pazarlama programı, öğrencilerin reklam, iletişim, girişimcilik, uluslararası işletme, pazar araştırmaları, ürün geliştirme ve marka yönetimi gibi pazarlama meslekleri hakkında bilgi ve becerilerinin gelişmesini sağlamaktadır.

Pazarlama programı iki yıl olup, mezun olabilmek için 60 krediyi tamamlamak gerekmektedir. Mezun olduktan sonra öğrenciler dikey geçiş ile Pazarlama lisans programına transfer olabilmektedir.

Programın eğitim dili İngilizcedir.

Department of Marketing Program Outcomes

  1. Develop critical and strategic thinking, improve analytic skills and techniques and enhance effective decision-making,
  2. Demonstrate ability for teamworking, collaboration and leadership,
  3. Understand social and legal issues both within local and global environments,
  4. Demonstrate competence in dealing with  a variety of marketing problems using both quantitative and qualitative methods,
  5. Possess awareness and competency of global issues in marketing,
  6. Understand the international market environment and E-commerce,
  7. Acquire proficiency in English and utilize effective communication skills,
  8. Show ability to create professional-quality marketing plans, business documents and presentations,
  9. Develop and evaluate the strategies of advertising, public relations and E-marketing practices,
  10.  Evaluate messages communicated through media and determine the impact of marketing communication on individual behaviour and society as a whole,
  11.  Gain IT skills which are conducive for research using various resources and databases
  12.  Put knowledge acquired into practical experience through on-site internship(s) before graduation,
  13.  Gain ethical consciousness and behaviour such as consumer rights required by the marketing discipline.


AMAT101 – Mathematics for Business & Economics I (3,0)3

Revision of essential algebra for calculus. Polynomials, rational expressions, straight line. Linear and quadratic equations and inequalities. Functions, limits, continuity, derivatives, techniques of derivatives, applications of derivatives.

ABHS101- Introduction to Behaviour Science (3,0)3

The main objective of this course is to introduce the science of Psychology, to make the students to be familiar with the theoretical approaches in psychology and with the psychological processes as sensation, perception, consciousness memory, cognition, motivation and emotion.

ABSM101 – Introduction to Business & Management I (3,0)3

Introduce business and non-business students to business areas and how they function together in a global business environment. Familiarize students with business concepts, terms and bases for global competition. Learn critical thinking skills through cases and application of concepts in real world situations. Expose students to a wide variety of business careers to facilitate student decision on appropriate business major. Relate business as a part of all future careers.

ACOM 101 - Introduction to Computers & Information Systems (3,0)3

To provide an understanding of the need for the management of data as an organizational resource. Introduction to the fundamental concepts of data processing. Emphasis is on business data processing. Student’s skills in the application of computers to business and their knowledge of hardware and software are enhanced.

EGL101- Development of Reading Skills (3,0)3

The main aim of this course is to prepare students for the academic reading and writing tasks they will do within their Faculties. To this end, Students will study the techniques that will enable them to produce academic essays in a range of specific styles. They will learn how to write about graphical information and how to incorporate supporting examples into their essays. They will also develop reading speed and proficiency, increase vocabulary and improve comprehension skills.

ABHS102 – Introduction to Behavioural Science II (3,0)3

This course is designed provide a general knowledge of sociology and provides an introduction to basic principles, concepts and theories of sociology, place of sociology among social sciences and examination of various culture, institutions and social places.

ABSM 104 – Business Law(3,0)3

Introduction to the business legal environment. Selective subjects relevant for managers from the law of contracts, civil law, commercial law, tax law, labour law, law on Bankruptcy and insurance law.

ACOM 102 - Computer Applications(3,0)3

This course expands the student’s knowledge of computer; word processors, spreadsheets, database applications and other business applications are introduced.


ABSM 208/AMRK102 Principles Of Marketing (3,0)3

To achieve profitable transaction while creating well-satisfied, loyal customers, to secure success of businesses, products and brands in an environment characterized by uncertainty. To design and maintain winning strategies, plans and programmers by matching markets with products and deciding on product objectives and allocating resources among marketing mix elements.

EGL102- Development of Writing Skills(3,0)3

The main aim of this course is to provide effective development of the skills acquired in EGL101. Students will master speaking and argumentative skills by taking part in discussions of the topics covered in the reading assignments. They will develop critical and analytical thinking at a higher level. Acquire profound knowledge of the necessary reading and writing techniques aiming to prepare them for more in depth research work with materials of their Majors. Continue to prepare students for the academic reading and writing tasks they will encounter within their Faculties. They will learn how to include secondary data within their writings. They will also develop reading speed and proficiency, increase vocabulary and improve comprehension skills.

ABSM 201 - Introduction to Economics I(3,0)3

Microeconomics is concerned with the economic behaviour of consumers, business units, and government agencies. A microeconomic analysis puts small segments of the economy under the microscope to observe details of specific components of our economic system.

ABSM 203 - Statistics I(3,0)3

Statistical ideas and their relevance in practical life; preparing data for statistical analysis, elementary probability, random variables, frequency distributions and sampling, logic of statistical references; descriptive statistics, estimation and significance tests topics covered in this course.

ABSM 205 – Human Resource Management (3,0)3

The management of human beings in a complex organization; recruiting, selecting, training, promoting & motivating human beings, increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs topics covered in this course.

ABSM202 - Introduction to Economics II(3,0)3

This course provides the tools and information needed to interpret and analyze macro parts of the economic system to observe and understand firms’ decisions and markets.

ABSM 210 - Organizational Theory (3,0)3

Nature and importance of organizational structure and design; functions and dysfunctions of traditional designs; how and why organizational designs change; effects of the environment, technology, information and control systems, power structures, and political behaviour on organizational performance.

AMRK 208 - E-Commerce (3,0)3

Use of Internet as a new channel in transferring goods & services; mechanics of E-commerce; characteristic of Internet; being boundaries; effects of it; being everywhere in the meanwhile being nowhere. Designing marketing programmers for Internet use.



AMRK 203 - Marketing Strategy (3,0)3

To train students to integrate their knowledge gained from previous courses in order to design a master plan of marketing, to create a sustainable competitive advantage over rivals.


AMRK 207- Advertising & Promotion (3,0)3

This course will consist of the simulation of constructing promotions with an emphasis on advertising. After real life brief, students simulating and advertising agency will do marketing research and prepare an advertising strategies.


AMRK 204 - Marketing Research (3,0)3

Scientific method & techniques used for the systematic gathering, recording & analyzing data about problems related to marketing of goods and services.


AMRK 206 - International Marketing (3,0)3

To expose students to cross-boreal transitions, searching & identifying potential markets; reaching to these markets and achieving profitable transitions in these markets.

1. Yarıyıl
KOD DERSİN ADI T U K AKTS Ön Koşul Syllabus Açıklama
AMAT101 İşletme Matematiği 3 0 3 0 İndir
ABSM101 İşletme Yönetimine Giriş I 3 0 3 0 İndir
ACOM101 Bilgisayara Giriş I 3 0 3 0 İndir
ABHS101 Davranış Bilimi I 3 0 3 0 İndir
EGL101 İngilizce I: Okuma Becerileri 3 0 3 0 İndir
NH001 Atatürk İlkeleri ve İnkilap Tarihi I 0 0 0 0
Toplam 15 0
2. Yarıyıl
KOD DERSİN ADI T U K AKTS Ön Koşul Syllabus Açıklama
ABSM104 İş Hukuku 3 0 3 0 İndir
ABSM102 İşletme Yönetimine Giriş II 3 0 3 0 İndir
ACOM102 Uygulamalı Bilgisayar 3 0 3 0 İndir
AMRK102 Pazarlamanın Prensipleri 3 0 3 0 İndir
EGL102 İngilizce II: Yazma Becerileri 3 0 3 0 İndir
NH002 Atatürk İlkeleri ve İnkilap Tarihi II 0 0 0 0
Toplam 15 0
3. Yarıyıl
KOD DERSİN ADI T U K AKTS Ön Koşul Syllabus Açıklama
ABSM203 İstatistik 3 0 3 0 İndir
ABSM205 İnsan Kaynakları Yönetimi 3 0 3 0 İndir
AMRK203 Pazarlama Stratejileri 3 0 3 0 İndir
AMRK207 Reklamcılık ve Promosyon 3 0 3 0
TURK001 Turkçe I 0 0 0 0
ABSM201 Mikroekonomi 3 0 3 0 İndir
Toplam 15 0
4. Yarıyıl
KOD DERSİN ADI T U K AKTS Ön Koşul Syllabus Açıklama
ABSM202 Makroekonomi 3 0 3 0 İndir
AMRK204 Pazarlama Araştırması 3 0 3 0
AMRK206 Uluslararası Pazarlama 3 0 3 0 İndir
ABSM210 Organizasyon Teorisi 3 0 3 0 İndir
AMRK208 E-Ticaret 3 0 3 0 İndir
TURK002 Türkçe II 0 0 0 0
CAS101 Case Study 3 0 3 0
Toplam 18 0