The main purpose of the Marketing Department at GAU is to provide crucial knowledge and opportunities to the students in order to express themselves in rapidly changing innovative and competitive business world. Our curriculum is designed for developing our student’s conceptual and analytical thinking, creative and communicative abilities which comply with contemporary market and industry demands.
Marketing is one of the most significant business functions which focuses on the needs and wants of the organization’s key stakeholders and target audiences. In other words, building a profitable and ethical bridge among all these parts is under the responsibility of marketing function. With this comprehension, the Marketing Department at GAU is formed the content of the courses according to for both understanding consumers and organizational buying patterns and developing long-run successful marketing strategies that follow the latest managerial and technological trends in the world. It is also aimed at building strong collaboration with both local business community and multinational companies for global experiential learning and shared high level of academic studies.
During the four year programme, students also acquire practical experience in the application of these concepts and methods with the support of departmental advisors.
Department of Marketing Program Outcomes
- Develop critical and strategic thinking, improve analytic skills and techniques and enhance effective decision-making
- Demonstrate ability for teamworking, collaboration and leadership
- Understand social and legal issues both within local and global environments
- Demonstrate competence in dealing with a variety of marketing problems using both quantitative and qualitative methods
- Possess awareness and competency of global issues in marketing
- Understand the international market environment and E-commerce
- Acquire proficiency in English and utilize effective communication skills
- Show ability to create professional-quality marketing plans, business documents and presentations
- Develop and evaluate the strategies of advertising, public relations and E-marketing practices
- Evaluate messages communicated through media and determine the impact of marketing communication on individual behaviour and society as a whole
- Gain IT skills which are conducive for research using various resources and databases
- Put knowledge acquired into practical experience through on-site internship(s) before graduation
- Gain ethical consciousness and behaviour such as consumer rights required by the marketing discipline
DERS İÇERİKLERİ
Marketing Electives:
BUS318 (3,0)3 Business to Business Marketing
BUS430 (3,0)3 Supply Chain and Management
BUS434 (3,0)3 Persuasive Techniques in Communication and Strategies
BUS436 (3,0)3 Contemporary Issues in Marketing
BUS448 (3,0)3 Marketing Channels
BUS449 (3,0)3 Managing Customer Relationship
BUS451 (3,0)3 Sales Management
BUS452 (3,0)3 Advertising and Promotion Management
BUS453 (3,0)3 Brand Management
BUS455 (3,0)3 Marketing Research
BUS466 (3,0)3 Health Care Marketing
BUS469 (3,0)3 Retail Marketing & Management
Non-Departmental Electives:
International Business Electives:
BUS423 (3,0)3 International Finance
BUS427 (3,0)3 International Banking
BUS444 (3,0)3 Cross Cultural Studies in
Organizations
BUS445 (3,0)3 Workshop in Export and Import
Business Management:
BUS213 (3,0)3 Business Ethics
BUS403 (3,0)3 Globalization & Economic Integration
BUS406 (3,0)3 Insurance & Risk Management
BUS407 (3,0)3 Innovation & Entrepreneurship
BUS408 (3,0)3 Non-Governmental Organizations
BUS409 (3,0)3 Corporate Governance & Family Business
BUS418 (3,0)3 Small Business Seminar
BUS420 (3,0)3 Contemporary Issues in Business
BUS462 (3,0)3 Leadership and Organizational Culture
Service Courses:
(3,0)3 Language Elective I
(3,0)3 Language Elective 2
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS101 | Intro. to Business & Mgmt. I | 3 | 0 | 3 | 0 | |||
COMP103 | Computer Applications l | 3 | 0 | 3 | 0 | |||
PSYC100 | Psychology | 3 | 0 | 3 | 0 | |||
MAT101 | Business Mathematics I | 3 | 0 | 3 | 0 | |||
EGL101 | Development of Reading Skills | 3 | 0 | 3 | 0 | |||
NH001 | National History | 0 | 0 | 0 | 0 | |||
Toplam | 15 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS108 | Principles of Management | 3 | 0 | 3 | 0 | |||
COMP104 | Computer Applications ll | 3 | 0 | 3 | 0 | |||
SOCY100 | Sociology | 3 | 0 | 3 | 0 | |||
MAT102 | Business Mathematics II | 3 | 0 | 3 | 0 | |||
EGL102 | Development of Writing Skill | 3 | 0 | 3 | 0 | |||
NH002 | National History II | 0 | 0 | 0 | 0 | |||
Toplam | 15 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS211 | Microeconomics | 3 | 0 | 3 | 0 | |||
BUS203 | Financial Accounting I | 3 | 0 | 3 | 0 | |||
BUS205 | Statistics I | 3 | 0 | 3 | 0 | |||
BUS207 | Introduction to Law | 3 | 0 | 3 | 0 | |||
CS201 | Communication Skills I | 3 | 0 | 3 | 0 | |||
TURK001 | Turkish I | 0 | 0 | 0 | 0 | |||
Toplam | 15 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS212 | Macroeconomics | 3 | 0 | 3 | 0 | |||
BUS204 | Financial Accounting II | 3 | 0 | 3 | 0 | |||
BUS206 | Statistics II | 3 | 0 | 3 | 0 | |||
BUS208 | Business Law | 3 | 0 | 3 | 0 | |||
CS202 | Communication Skills II | 3 | 0 | 3 | 0 | |||
TURK002 | Turkish II | 0 | 0 | 0 | 0 | |||
Toplam | 15 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS301 | Organisational Behaviour | 3 | 0 | 3 | 0 | |||
BUS303 | Human Resource Management | 3 | 0 | 3 | 0 | |||
BUS305 | Quantitative Methods & Forecast | 3 | 0 | 3 | 0 | |||
BUS307 | Business Finance I | 3 | 0 | 3 | 0 | |||
BUS315 | Principles of Marketing | 3 | 0 | 3 | 0 | |||
Departmental Elective | 3 | 0 | 3 | 0 | ||||
Toplam | 18 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS302 | E-Commerce | 3 | 0 | 3 | 0 | |||
BUS318 | Business to Business Marketing | 3 | 0 | 3 | 0 | |||
BUS306 | Management Info. Systems | 3 | 0 | 3 | 0 | |||
BUS450 | Consumer Behaviour | 3 | 0 | 3 | 0 | |||
BUS457 | Marketing Strategy | 3 | 0 | 3 | 0 | |||
Departmental Elective | 3 | 0 | 3 | 0 | ||||
STJ 030 | Internship -30 calendar days | 0 | 0 | 0 | 0 | |||
Toplam | 18 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS401 | International Business | 3 | 0 | 3 | 0 | |||
BUS456 | International Marketing | 3 | 0 | 3 | 0 | |||
BUS458 | Integrated Marketing Communication | 3 | 0 | 3 | 0 | |||
Departmental Elective | 3 | 0 | 3 | 0 | ||||
Non-Departmental Elective | 3 | 0 | 3 | 0 | ||||
Non-Departmental Elective | 3 | 0 | 3 | 0 | ||||
Toplam | 18 | 0 |
KOD | DERSİN ADI | T | U | K | AKTS | Ön Koşul | Syllabus | |
---|---|---|---|---|---|---|---|---|
BUS459 | Marketing Seminar | 3 | 0 | 3 | 0 | |||
Departmental Elective | 3 | 0 | 3 | 0 | ||||
Departmental Elective | 3 | 0 | 3 | 0 | ||||
Non-Departmental Elective | 3 | 0 | 3 | 0 | ||||
Non-Departmental Elective | 3 | 0 | 3 | 0 | ||||
BUS404 | Strategic Management | 3 | 0 | 3 | 0 | |||
Toplam | 18 | 0 |