SCHOOL OF TOURISM AND HOSPITALITY

Department of Marketing

 

The main purpose of the Marketing Department at GAU is to provide crucial knowledge and opportunities to the students in order to express themselves in rapidly changing innovative and competitive business world. Our curriculum is designed for developing our student’s conceptual and analytical thinking, creative and communicative abilities which comply with contemporary market and industry demands.

Marketing is one of the most significant business functions which focuses on the needs and wants of the organization’s key stakeholders and target audiences. In other words, building a profitable and ethical bridge among all these parts is under the responsibility of marketing function. With this comprehension, the Marketing Department at GAU is formed the content of the courses according to for both understanding consumers and organizational buying patterns and developing long-run successful marketing strategies that follow the latest managerial and technological trends in the world.  It is also aimed at building strong collaboration with both local business community and multinational companies for global experiential learning and shared high level of academic studies.

During the four year programme, students also acquire practical experience in the application of these concepts and methods with the support of departmental advisors.

 

Department of Marketing Program Outcomes

 

 

  1. Develop critical and strategic thinking, improve analytic skills and techniques and enhance effective decision-making
  2. Demonstrate ability for teamworking, collaboration and leadership
  3. Understand social and legal issues both within local and global environments
  4. Demonstrate competence in dealing with  a variety of marketing problems using both quantitative and qualitative methods
  5. Possess awareness and competency of global issues in marketing
  6. Understand the international market environment and E-commerce
  7. Acquire proficiency in English and utilize effective communication skills
  8. Show ability to create professional-quality marketing plans, business documents and presentations
  9. Develop and evaluate the strategies of advertising, public relations and E-marketing practices
  10.  Evaluate messages communicated through media and determine the impact of marketing communication on individual behaviour and society as a whole
  11.  Gain IT skills which are conducive for research using various resources and databases
  12.  Put knowledge acquired into practical experience through on-site internship(s) before graduation
  13.  Gain ethical consciousness and behaviour such as consumer rights required by the marketing discipline




Course Descriptions

Political Science and Public Administration department offers a comprehensive program for future leaders, administrators and managers of public institutions as well as private organisations and companies. The program teaches numerous courses in Political Science, Political Theory, Public Administration, History, Administrative and Managerial Sciences and Law as well as other important subjects for students. The graduates have the opportunity to find jobs in diplomatic areas, public institutions, political parties, civil society organisations, international organisations, private companies and media as well as universities, strategic research centers and public opinion research companies. Thus, it is a widely preferred area of study in the recent years by young, talented and ambitious students looking for a good future career and position in society.

 

Department of Political Science and Public Administration Outcomes:

  1. Develop critical, analytical and strategic thinking and enhance effective decision-making,
  2. Demonstrate ability for teamworking, collaboration and leadership,
  3. Have detailed knowledge about Political Science and Public Administration discipline and awareness of a variety of ideas, concepts and theories within this framework,
  4. Acquire proficiency in English and utilize effective communication skills,
  5. Gain IT skills  which are conducive for research using various resources and databases,
  6. Apply knowledge acquired into practical experience through internship before graduation,
  7. Gain ethical consciousness and behaviour required by the  Political Science and Public Administration discipline,
  8. Apply theoretical Political Science and Public Administration knowledge to contemporary problems challenging the states.
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS101 Intro. to Business & Mgmt. I 3 0 3 6
COMP103 Computer Applications l 3 0 3 6
PSYC100 Psychology 3 0 3 6
MAT101 Business Mathematics I 3 0 3 6
EGL101 Development of Reading Skills 3 0 3 5
NH001 National History 0 0 0 1
Total 15 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS108 Principles of Management 3 0 3 6
COMP104 Computer Applications ll 3 0 3 6
SOCY100 Sociology 3 0 3 6
MAT102 Business Mathematics II 3 0 3 6
EGL102 Development of Writing Skill 3 0 3 5
NH002 National History II 0 0 0 1
Total 15 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS211 Microeconomics 3 0 3 6
BUS203 Financial Accounting I 3 0 3 6
BUS205 Statistics I 3 0 3 6
BUS207 Introduction to Law 3 0 3 6
CS201 Communication Skills I 3 0 3 5
TURK001 Turkish I 0 0 0 1
Total 15 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
TURK002 Turkish II 0 0 0 1
BUS212 Macroeconomics 3 0 3 6
BUS204 Financial Accounting II 3 0 3 6
BUS206 Statistics II 3 0 3 6
BUS208 Business Law 3 0 3 6
CS202 Communication Skills II 3 0 3 5
Total 15 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS301 Organisational Behaviour 3 0 3 5
BUS303 Human Resource Management 3 0 3 5
BUS305 Quantitative Methods & Forecast. 3 0 3 5
BUS307 Business Finance I 3 0 3 5
BUS315 Principles of Marketing 3 0 3 5
Departmental Elective 3 0 3 5
Total 18 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS302 E-Commerce 3 0 3 5
BUS306 Management Info. Systems 3 0 3 5
Departmental Elective 3 0 3 5
STJ 030 Internship -30 calendar days 0 0 0 1
BUS304 Operations Management 3 0 3 4
Total 12 20
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS401 International Business 3 0 3 5
BUS456 International Marketing 3 0 3 5
BUS458 Integrated Marketing Communication 3 0 3 5
Non-Departmental Elective 3 0 3 5
Total 12 20
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS404 Strategic Management 3 0 3 5
BUS459 Marketing Seminar 3 0 3 5
Non-Departmental Elective 3 0 3 5
Total 9 15