SCHOOL OF TOURISM AND HOSPITALITY

Department of Business Management

 

The department is structured such as to educate managers and organization leaders of the future. These leaders and managers will be able to work successfully in an increasingly complex and ever changing environment in order to attain and maintain long-term competitive edge over their competitors.

Intensive theory and practice-based curriculum is offered by our department which creates an academic experience that is contemporary, challenging, diverse, globally oriented and professionally focused.

 

Business Management  Learning Outcomes

 

  1. Develop critical and strategic thinking, improve analytic skills and techniques, and enhance effective decision-making

  2. Demonstrate ability in teamworking, collaboration and leadership

  3. Understand social and legal issues both within local and global environments

  4. Acquire proficiency in English and utilize effective communication skills

  5. Gain IT skills which are conducive for research using various resources and databases

  6. Put knowledge acquired into practical experience through on-site internship(s) before graduation

  7. Gain ethical consciousness and behaviour required by the business management discipline

  8. Explain the importance of Human Resource Management to the overall management of an organization.

  9. Record transactions and prepare financial statements for a business entity

  10. Analyze and synthesize financial, statistical and quantitative data to assist future business leaders in making sound decisions and judgements

  11. Recognize the need for lifelong learning and the importance of staying current in business literacy, events, methodologies and information technology tools;

  12. Be able to work cohesively in an international environment, by respecting the values of other cultures in business and personal areas





Course Descriptions

The main purpose of the Marketing Department at GAU is to provide crucial knowledge and opportunities to the students in order to express themselves in rapidly changing innovative and competitive business world. Our curriculum is designed for developing our student’s conceptual and analytical thinking, creative and communicative abilities which comply with contemporary market and industry demands.

Marketing is one of the most significant business functions which focuses on the needs and wants of the organization’s key stakeholders and target audiences. In other words, building a profitable and ethical bridge among all these parts is under the responsibility of marketing function. With this comprehension, the Marketing Department at GAU is formed the content of the courses according to for both understanding consumers and organizational buying patterns and developing long-run successful marketing strategies that follow the latest managerial and technological trends in the world.  It is also aimed at building strong collaboration with both local business community and multinational companies for global experiential learning and shared high level of academic studies.

During the four year programme, students also acquire practical experience in the application of these concepts and methods with the support of departmental advisors.

 

Department of Marketing Program Outcomes

 

 

  1. Develop critical and strategic thinking, improve analytic skills and techniques and enhance effective decision-making
  2. Demonstrate ability for teamworking, collaboration and leadership
  3. Understand social and legal issues both within local and global environments
  4. Demonstrate competence in dealing with  a variety of marketing problems using both quantitative and qualitative methods
  5. Possess awareness and competency of global issues in marketing
  6. Understand the international market environment and E-commerce
  7. Acquire proficiency in English and utilize effective communication skills
  8. Show ability to create professional-quality marketing plans, business documents and presentations
  9. Develop and evaluate the strategies of advertising, public relations and E-marketing practices
  10.  Evaluate messages communicated through media and determine the impact of marketing communication on individual behaviour and society as a whole
  11.  Gain IT skills which are conducive for research using various resources and databases
  12.  Put knowledge acquired into practical experience through on-site internship(s) before graduation
  13.  Gain ethical consciousness and behaviour such as consumer rights required by the marketing discipline
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS101 Intro. to Business & Mgmt. I 3 0 3 0
COMP103 Computer Applications l 3 0 3 0
PSYC100 Psychology 3 0 3 0
MAT101 Business Mathematics I 3 0 3 0
EGL101 Development of Reading Skills 3 0 3 0
NH001 National History I 3 0 3 0
Total 18 0
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS108 Principles of Management 3 0 3 0
COMP104 Computer Applications ll 3 0 3 0
SOCY100 Sociology 3 0 3 0
MAT102 Business Mathematics II 3 0 3 0
EGL102 Development of Writing Skill 3 0 3 0
NH002 National History II 0 0 0 0
Total 15 0
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS211 Microeconomics 3 0 3 0
BUS203 Financial Accounting I 3 0 3 0
BUS205 Statistics I 3 0 3 0
BUS207 Introduction to Law 3 0 3 0
CS201 Communication Skills I 3 0 3 0
TURK001 Turkish I 3 0 3 0
Total 18 0
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS212 Macroeconomics 3 0 3 0
BUS204 Financial Accounting II 3 0 3 0
BUS206 Statistics II 3 0 3 0
BUS208 Business Law 3 0 3 0
CS202 Communication Skills II 3 0 3 0
TURK002 Turkish II 0 0 0 0
Total 15 0
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS301 Organisational Behaviour 3 0 3 0
BUS303 Human Resource Management 3 0 3 0
BUS305 Quantitative Methods & Forecast. 3 0 3 0
BUS307 Business Finance I 3 0 3 0
BUS315 Principles of Marketing 3 0 3 0
Non-Departmental Elective 3 0 3 0
Total 18 0
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS302 E-Commerce 3 0 3 0
BUS304 Operations Management 3 0 3 0
BUS306 Management Info. Systems 3 0 3 0
BUS310 Organisational Theory 3 0 3 0
Non-Departmental Elective 3 0 3 0
STJ 030 Internship -30 calendar days 0 0 0 0
Total 15 0
CODE COURSE NAME T P C ECTS Prereq. Syllabus
BUS401 International Business 3 0 3 0
BUS403 Globalisation & Econ. Integration 3 0 3 0
Non- Departmental Elective 3 0 3 0
Total 9 0