FACULTY OF COMMUNICATION

Department of Public Relations (Turkish-English)

 

Fundamental task of public relations professionals is to manage image and reputation of their clients. Positive image and reputation of individuals and organizations play a vital role to initiate, develop and maintain any kind of relationship that essential for achieving individual, organizational and societal goals. In order to build a positive image and reputation, public relations professionals adhere socially responsible ethical action and communication programs that produce mutually satisfactory outcomes for both organization and its publics and society as a whole. Toward this goal, the Department offers an undergraduate program leading to BA in public relations. During the first and second years the curriculum courses draw upon the foundation of social and behavioral (i.e., psychology, sociology, economics, management, political science, etc) and managerial sciences. The third and the fourth years, students learn basic theories and models of interpersonal, group, organizational and mass communication; history and pioneers of public relations and advertising. Also, students learn practical aspects of public relations, advertising through planning public relations advertising and other communication campaigns and other message production activities. In addition to the practices in the class and internships, students gain necessary work experience by working actively in the University’s radio and tv stations as well as other organizational activities in or out campus of GAÜ. The Department of Public Relations, also offers graduate programs leading to MA in ”public relations“ and Ph.D. in ”communication and media management“. The curriculum of BA. program has been developed to meet the following objectives/outcomes:  To develop consciousness for public interest and social responsibility, respect for professional ethics.  To teach basic knowledge about the theories and models of communication (interpersonal, group, organizational and mass) in general and public relations, advertising and journalism fields in particular; so that student understand, evaluate and solve sectorial problems of these fields.  To teach how to use written, audio-visual communication formats used in public relations, advertising and journalism; to produce various message content for media ; to design and layout various publications and web; to be able to plan and execute various communication campaigns.  To prepare students for further academic work (master and doctoral) in the fields of communication, public relations and advertising.

 

Assoc.Prof.Dr. Neriman Saygılı

Head of Public Relations Department

CODE COURSE NAME T P C ECTS Prereq. Syllabus
EGL101  Development of Reading Skills  3 0 3 6
PRE101  Intro. to Communication  3 0 3 5
PRE103  Intro. to Business and Management I  3 0 3 4
COMP103  Intro. to Computer and Info. Sys. 1  3 0 3 6
PSYC100  Introduction to Behavioural Sciences I  3 0 3 6
NH001  National History I  0 0 2 4
Total 17 31
CODE COURSE NAME T P C ECTS Prereq. Syllabus
EGL102  Development of Writing Skills  3 0 3 6
PRE102  History of Communication  3 0 3 5
SOCY100  Intro. to Behavioral Sciences II  3 0 3 5
COMP104  Intro. to Computer and Info. Sys. 2  3 0 3 6
PRE106  Int. to Business and Management II  3 0 3 4
NH002  National History II  0 0 0 4
Total 15 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
PRE209  Intro. to Economics  3 0 3 6
PRE211  Statistics I  3 0 3 6
PRE201  Intro. to Political Science  3 0 3 6
PRE203  Communication Sociology  3 0 3 4
PRE205  Creative writing  3 0 3 4
TURK001  Turkish I  0 0 0 0
Total 15 26
CODE COURSE NAME T P C ECTS Prereq. Syllabus
PRE202  Introduction to Public Relations  3 0 3 5
PRE206  Media Law  3 0 3 4
PRE208  Diction and Debate  3 0 3 3
PRE210  Advertising Design  3 0 3 4
PRE212  News Report Writing  3 0 3 5
TURK002  Turkish II  3 0 3 0
STJ001  Internship I  0 0 5 5
Total 23 26
CODE COURSE NAME T P C ECTS Prereq. Syllabus
PRE307  Organisational Behaviour  3 0 3 6
PRE309  Human Resource Management  3 0 3 6
PRE311  Marketing Management  3 0 3 6
PRE303  Research Methods for Social Science  3 0 3 6
PRE305  Introduction to Journalism for PR  3 0 3 6
Total 15 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
PRE302  Theories of Mass Communication  3 0 3 6
PRE304  Organisational Communication  3 0 3 5
PRE306  Media Planning  3 0 3 5
PRE308  Consumer Behaviour  3 0 3 5
STJ002  Internship II  3 0 3 4
Free Elective  Elective Course  3 0 3 5
Total 18 30
CODE COURSE NAME T P C ECTS Prereq. Syllabus
PRE401  Promotion Management  3 0 3 6
PRE403  PR Campaign  3 0 3 7
PRE405  Advertising Workshop  3 0 3 5
Free Elective  Elective Course  3 0 3 5
ELECTIVE  Free Elective  3 0 3 5
Total 15 28
CODE COURSE NAME T P C ECTS Prereq. Syllabus
PRE404  Publicity  3 0 3 5
PRE406  Personal Selling  3 0 3 5
PRE408  Communications Ethics  3 0 3 5
Free Elective  Elective Course  3 0 3 5
Free Elective  Elective Course  3 0 0 0
Total 12 20