1- To provide students with a comprehensive education that provides a balance between creative design and sustainable design principles aligned with cultural diversity and human rights.
2-To integrate sustainability and ethical awareness into design education and practice.
3- To engage with cultural and social diversity as a source of creative design and critical thinking.
4- To promote research and experimentation with new and innovative technologies.
5- To strengthen ties with the industries, professional institutions and entrepreneurs through workshops, internships and collaborative research based projects.